About Brand
Limeroad is an Indian online shopping platform founded in 2012, offering fashion and lifestyle products for men, women, and kids. Known for its curated collections and unique "Scrapbook" feature, it provides customers across India with trendy clothing, accessories, and home decor.
The Challenge
We encountered several challenges, including managing the ambitious timeline to create over 400 video ads in seven languages and ensuring strict adherence to Limeroad's guidelines. Maintaining consistency across all videos, while meeting the brand's standards and requirements.
The Goal
The goal was to enhance LimeRoad's brand presence across India by creating and disseminating a large number of video ads. These ads were designed to showcase the variety of products available on LimeRoad, particularly highlighting the mobile app's features and the latest offers.
Strategy & Execution by Vidzy Studio
The campaign strategy was multi-tiered and included the following steps:
- Ad Production: Crafted 6-second and 15-second bumper ads that communicated the range of products and features of the LimeRoad app.
- Language & Cultural Adaptation: Created ads in 7 different regional languages to ensure pan-India reach and cultural resonance.
- Dynamic Content: Updated offers and product images weekly to reflect the latest deals on LimeRoad's website.
- Multi-platform Optimization: Designed each video ad in 4 different sizes to maximise reach and visibility across various platforms.
- Seasonal Campaigns: Developed unique bumper ads for special festivals and occasions to engage customers with timely campaigns.
Turn Around Time
1 Month
Software Used
Created by
The Result
The campaign achieved a significant 41.7% relative lift in product awareness, showcasing the effectiveness of Vidzy Studio's comprehensive advertising strategy.
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Relavtive Lift In Product Awareness