Paytm stands at the forefront of India's digital revolution as a comprehensive platform for payment, commerce, and financial services. It has pioneered in making digital transactions both accessible and secure across a multitude of services, including mobile recharges, bill payments, and online shopping.
Goal: Increase Pantaloons' social media reach and visibility, create viral posts, and organically reach a wide audience.
Strategy: A specialised team crafted visually appealing promotional materials that spotlighted product features and benefits, using a mix of infographics and professional photography from Pantaloons' team.
Campaign Results: The campaign garnered over 23K views across three platforms, with more than 25 static ads created, significantly boosting brand awareness.
Goal: Promote Pantaloons' sales using engaging 2D animated content that highlights the sale offers, aiming to convey the brand's values and aesthetics effectively.
Strategy: The strategy involved showcasing the diverse benefits of Pantaloons' products through dynamic text and visual overlays, with custom 2D vector assets to grab viewer attention.
Goal:Produce compelling final video content from raw footage of Pantaloons' product offers and sales promotions to captivate potential customers.
Strategy & Execution: Collaboration with professional editors and filmmakers led to the innovative editing of videos, incorporating music and effects to enhance attractiveness and viewer retention.
Campaign Results: Successfully produced 30 videos, achieving over 78K views, thus increasing Pantaloons' visibility and engaging potential customers effectively.
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Software Used
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Amplified Pantaloons' social media handles for increased reach and visibility.
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Static ads