About Brand
Paytm stands at the forefront of India's digital revolution as a comprehensive platform for payment, commerce, and financial services. It has pioneered in making digital transactions both accessible and secure across a multitude of services, including mobile recharges, bill payments, and online shopping.
Services Provided by Vidzy Studio
Vidzy Studio offered an extensive range of services, including static ads, 2D motion graphics, and 3D motion graphics, to deliver a multifaceted social media marketing strategy. This comprehensive approach was designed to attract a significant number of viewers across India and enhance Paytm's visibility and user engagement.
Campaign Execution
Goal: To highlight the flexibility and authenticity of the Paytm app through minimalistic yet compelling visuals and text, using real character faces and everyday situations.
Deliverables: Produced over 25 static ad assets, resulting in 7k views and 3.6k interactions.
Goal: The concept paralleled the static ads, focusing on simplicity and relatability by maintaining brand consistency and conveying messages through day-to-day visuals.
Execution: Emphasized easy-to-understand designs that mirror common routines, enhancing brand message clarity and audience engagement.
Goal & Execution: Aimed to equip Paytm with 3D assets for product launch videos, highlighting features with captivating motion graphics.
Vidzy Studio devised a simple storyboard, collaborated with 3D artists for model, texture, and animation work in Cinema 4D, and enhanced the presentation with infographics, colour strobe, and lighting effects, positioning the product as the focal point of the video.
Turn Around Time
5 Month
Software Used
Created by
The Result
Vidzy Studio Studios, through strategic creativity and technological expertise, successfully executed these campaigns for Noise, underscoring the studio's ability to convey complex product features in an engaging and visually appealing manner.