About Blender's Pride
Blender's Pride, a prestigious offering from Pernod Ricard, is renowned for its unique blend of Indian grain spirits and imported Scotch malts. It stands as a symbol of sophistication and has garnered a distinguished reputation among its consumers for its smooth taste and exceptional quality.
BP Fashion Next Week Campaign
The BP Fashion Next Week campaign was conceptualized as a high-profile event that seamlessly merges the worlds of fashion and lifestyle, resonating with Blender's Pride's image of sophistication and modern elegance. Our deliverables included the production of a testimonial video, comprehensive shoot and post-production services in Mumbai, and the design of an engaging mailers campaign.
Challenges
Executing the BP Fashion Next Week campaign presented several challenges, including the need to seamlessly integrate the Blender's Pride brand into the high-stakes world of fashion. Capturing the event's essence required a deep understanding of both the fashion industry and Blender's Pride's brand values. Additionally, coordinating the shoot and ensuring high-quality production standards in the bustling city of Mumbai demanded precise logistics and an adept handling of unforeseen obstacles.
Deliverables
- Engaging Emailer Campaign: Designed to captivate and intrigue Blender's Pride's stylish audience, the emailer campaign was the first touchpoint, inviting them to immerse themselves in the elegance of BP Fashion Next Week. These emailers were meticulously crafted to reflect the brand's essence of sophistication and the high fashion quotient of the event.
- Testimonial Video Production: To capture the essence and excitement of BP Fashion Next Week, our team developed a testimonial video featuring insights and experiences from Consumers, Trade Partners & Attendees. This video aimed to showcase the event's impact on the fashion industry and its alignment with Blender's Pride's brand ethos, providing an authentic glimpse into the world of high fashion.
- Shoot and Post-Production in Mumbai:Recognizing the importance of capturing the event's grandeur, our team conducted a comprehensive shoot in Mumbai, the heart of India's fashion industry. This involved meticulous planning and coordination to document the event's most captivating moments, from the runway shows to behind-the-scenes exclusives. Following the shoot, our team undertook extensive post-production work to ensure that the final content truly embodied the sophistication and style of BP Fashion Next Festival and Blender's Pride.
Turn Around Time
1 Month
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The Result
The BP Fashion Next Week campaign was a testament to the synergy between fashion and the distinguished character of Blender's Pride.
About Royal Stag
Royal Stag, a brand under the umbrella of Pernod Ricard, has established itself as a key player in the global spirits market. Renowned for its blend of imported Scotch malts and select Indian grain spirits, Royal Stag has carved out a distinct identity, emphasising aspiration and self-belief among its consumer base. The brand's commitment to quality without compromise has resonated with a wide audience, positioning it as a symbol of achievement and personal progression.
The Goal
The campaign's primary objective was to leverage the excitement and global appeal of the World Cup to enhance Royal Stag's brand visibility and engagement. By creating a series of dynamic emailers and newsletters and a comprehensive campaign report in PowerPoint format for a board meeting, the initiative aimed to captivate the audience's interest and foster a deeper connection with the brand.
The Challenges
The challenges included the need to stand out in a crowded digital landscape. With the World Cup's widespread appeal, many brands vied for consumer attention, necessitating a unique and engaging approach. Additionally, the task of producing 10 high-quality emailers and newsletters within a month posed logistical and creative challenges, requiring efficient coordination and a deep understanding of the target audience.
Our Deliverables
- Dynamic Emailers and Newsletters: Crafted 10 high-impact emailers and newsletters that were tailored for the World Cup, each featuring personalised content that resonated with recipients' preferences and behaviours.
- Video Production and Post-Production: Developed engaging video content capturing the spirit of the World Cup, from anticipation to celebration, ensuring Royal Stag was an integral part of the viewer's experience.
- Presentation (Dynamic Campaign Report): Compiled a comprehensive PowerPoint presentation designed for the board meeting, detailing campaign strategies, execution, and outcomes with rich analytics and insights.
Turn Around Time
1 Month
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The Result
The dynamic emailers, coupled with the video content, struck a chord with the audience, generating substantial interest and interaction.
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Relavtive Lift In Product Awareness
About Ballantine's
Ballantine's, a crown jewel in the Pernod Ricard collection, has long been celebrated as one of the globe's preeminent Scotch whisky brands. With its roots deeply embedded in the rich soil of Scotland since 1827, Ballantine's history is a testament to its commitment to excellence, innovation, and the art of whisky making.
The Goal
In a bid to bring consumers closer to the heart of Ballantine's rich heritage and superior craftsmanship, our agency spearheaded the "Trip to Scotland" campaign. Our deliverables included a detailed consumer journey video, a series of heartfelt testimonial videos, newsletter, comprehensive shoot production, and an engaging emailer campaign.
The Challenges
Crafting a compelling consumer journey video and testimonial videos involved not just technical proficiency but also an emotional touch. These videos needed to convey the profound impact of Ballantine's experience on the participants, requiring us to capture genuine moments of discovery, appreciation, and connection.
Our Deliverables
- Consumer Journey Video:A detailed and immersive video capturing the essence of the trip to Scotland, showcasing the participants' experiences through the breathtaking landscapes and the intricacies of whisky production at Ballantine's. This video aimed to engage viewers by bringing them along on a virtual journey, highlighting the brand's rich heritage and commitment to craftsmanship.
- Testimonial Video: A series of genuine and heartfelt videos featuring participants sharing their personal experiences and reflections on the trip. These testimonials provided an authentic glimpse into the impact of the journey, emphasising the emotional connection between the consumers and the Ballantine's brand.
- Shoot Production: Comprehensive production services covering all aspects of the video shoots in Scotland, including location scouting, scheduling, filming, and post-production. Our team navigated logistical challenges to capture the stunning visuals and poignant moments that defined the campaign.
- Engaging Emailer Campaign: A carefully curated email campaign designed to extend the reach of the video content, engaging the audience with captivating visuals and narratives that convey the essence of the trip and the Ballantine's brand. The emailers were crafted to spark interest and foster a deeper connection with the audience, encouraging them to explore and appreciate the heritage and quality of Ballantine's whisky
Turn Around Time
1 Month
Software Used
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The Result
The "Trip to Scotland" campaign was a triumph, marked by a significant uptick in consumer engagement and brand affinity. The consumer journey and testimonial videos we produced were met with enthusiastic reception, effectively conveying the authenticity and heritage of the Ballantine's brand.
